04 SWFT brandingart direction and branding for an electric mobility start-up.
+ conceptualization: developed a comprehensive rebranding strategy, including market research and brand positioning.
+ design: spearheaded visual ID rebrand, including full design overhaul of the brand guidelines, website, and creative style.
+ guidelines: updated brand guidelines covering logo usage, typography, color schemes, and tone of voice.
+ advertising: led the ideation and execution of all advertising. implementation: worked with outside creative partners to bring the visual brand ID to life.
+ communication: oversaw all outgoing communication.
2022
New York, NY
SWFT’s mission is to create a wide range of high quality electric rides, all at accessible prices. with their unique product line, their goal is to empower their riders to choose how they move, and to go where they’ve never gone before. they’re constantly pushing the limits of innovation, what it means to move, and what electric-mobility means for the future.
Photography - Anthony Kerrigan and BoxcutMedia