art direction for an e-bike launch.

+ conceptualization: developed a comprehensive product launch strategy, including market research and product positioning.

+ design: spearheaded visual branding of the new product.

+ advertising: led the ideation and execution of all social and TVC assets.

+ implementation: worked with outside creative partners to bring the visual brand ID to life.

+ communication: oversaw all outgoing launch communication, including email design, social schedule, and film release.