branding and creative direction for rmbr kombucha.

+ conceptualization: developed a comprehensive rebranding strategy, including market research and brand positioning.

+ design: managed the design process, from logo creation to visual assets, ensuring alignment with the new brand vision.

+ guidelines: created detailed brand guidelines covering logo usage, typography, color, and tone of voice.

+ packaging: designed and developed cohesive packaging that aligns with the new brand identity, ensuring consistency and appeal across all products.

+ implementation: crafted a compelling brand story and oversaw the rebrand across all channels.