07 fresh steeps branding
branding and packaging design for a canned tea brand.
+ design: conceptualized and developed a visual brand strategy, including brand guidelines, website, and creative style.
+ guidelines: created brand guidelines covering logo usage, typography, color schemes, and tone of voice.
+ packaging design: designed and developed cohesive packaging that aligns with the new brand identity, ensuring consistency and appeal across all products.
may 2022
minneapolis, minnesota